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Circles.life ad
This school project required us to come up with an advertisement for a local brand by utilizing either transformational or informational motivation.
Our team chose to work on Circles.Life, a local telecommunications company, and decided to apply transformational motivation for our ad campaign.
A summary of the concept or big idea behind the ad can be seen on the left. The ad aims to create the message of Circles.Life being a social club that everyone should be in. Hence, the idea of 'join the circle' was birthed. The tagline and concept is also a play on the company's name itself.
Storyboard
30 sec ad
The full,1 minute 30 sec long version of the ad is also available here.
Personally, this project was one that pushed me out of my comfort zone. Our team had zero to minimal editing experience, and I was the only one who had a slight background in Adobe After Effects. As the whole team had high expectations for this project and worked extremely hard to curate the concept and big idea for the ad, I also tried my best to pick up new editing skills through online tutorials in order to not let our efforts go to waste. All in all, this project was very rewarding as we achieved what we visualized, and the lecturer had high praises for us.